How are your committed followers showing you some extra love? There's nothing better than to show up to a Zoom room or drive down your main street and see your imprinted items being worn or displayed by someone else. Are you currently offering a workshop or program? If not, how are you engaging with your people? Do you have that extra layer available such as your own marketplace where they can go and get the items that have your special branding on them?

...For 22 years, I've been helping clients find that perfect piece that their customers will love and want to share with the world. Let me share an inspiring story with you. There is a collision repair business, relatively new in the industry many years ago. I knew their clientele and the area they served. In the mid-west, we experience layered seasons from September to May. So, I suggested they invest in a few imprinted hoodies with their unique logo and vibrant colors. It was a bit pricier, but we only needed a few to plant the seeds of visibility. Trusting my expertise, the business owner embraced the concept. After a short time he noticed as he drove downtown and saw people wearing his apparel, he was hooked. The idea of others sharing his brand was both exciting and a little scary. The return on investment couldn't be measured, but seeing his brand out in the world affirmed that he was onto something big. Plus, it was more cost-effective than getting boxes of imprinted items that weren't a fit and dealing with storage. It was a win-win situation! But here's the question: What fits you?

Think about your quotes, the colors in your logo, and everything you want to share with the world. Your loyal clients, who have already experienced the value you offer, want to share your message with their world too!

Let me explain the power of colors and partial images. Imagine driving down the street and spotting a crumpled sack near the curb. At first, you think it's just littering. But as you pass by, you catch a glimpse of red and gold, a partial arch, and instantly, you crave a famous fast-food french fries.

Wouldn't it be amazing if your clients were eager to share your words and your message while they're in Zoom rooms, workshops, or simply going about their daily lives? They can serve as visual reminders of what you do, spreading your influence far and wide. Trust me, they want to!

Having your own marketplace, where your clients can show you extra love and get items with your special branding, is a fantastic additional stream of revenue. Even when you're not actively running a campaign or promotion, your clients can continue to support and love you by engaging with your marketplace and using your amazing products in their daily lives, reminding the world that you're still here.

Now, let's consider what fits you best. Where do you connect with your clients? Are you primarily hosting virtual or face-to-face workshops? Are you a keynote speaker with a table in the back of the room? Do you have a virtual marketplace where people can easily browse, find what they're looking for, and check out? Do you offer subscriptions or essential tools and planners that your clients need to replenish regularly? On your marketplace, do you include all your affiliated links? If someone wants to purchase the same planner you use but you don't produce it yourself, where can they find it? They want to support you, so they'll look for your affiliate link.

Consider the language you use in your workshops, live sessions, or teaching engagements. What are the quotes that resonate with your audience?

Let's take some time and see how your very own marketplace would work for you!